Chinese language interactive e-commerce platform Pinduoduo Inc. signed a memorandum of understanding with the Royal Danish Consulate Common in Shanghai on Thursday.
By this partnership, Pinduoduo hopes to introduce extra high-quality Danish merchandise to Chinese language shoppers, mentioned Andre Zhu, senior vice chairman of International Affairs at Pinduoduo.
“At the same time, we hope to introduce our fun, interactive and dynamic shopping platform to more Danish businesses and become a trusted partner that adds value and provides insights to their online strategy.”
The signing ceremony befell on the opening day of the third China Worldwide Import Expo (CIIE).
The occasion, which ends on Nov. 10, has attracted many Fortune International 500 companies and main corporations in related sectors. Each on-line and offline exhibitions might be organized and open for guests to take a look at.
Through the expo, shoppers should purchase the merchandise exhibited by the Danish pavilion on Pinduoduo’s platform.
“The CIIE is one of the most important trade events for Danish businesses in China,” mentioned Thomas Østrup Møller, Ambassador of Denmark to China. “We believe that through participating in the Expo and the cooperation with Pinduoduo, Denmark’s high-quality food products can better serve Chinese consumers.”
The Danish consulate in Shanghai took half in a livestream with Pinduoduo in June, selling well-known Danish manufacturers resembling cookie maker Kjeldsens, jewellery producer Pandora and outerwear clothes model RAINS.
Zhu mentioned the cooperation with Denmark additionally serves as a showcase of Pinduoduo to ascertain connections with manufacturers everywhere in the world.
Final yr, Pinduoduo began its cross-border e-commerce enterprise and has made progress in connecting abroad manufacturers and merchandise to Chinese language shoppers.