Tencent Video games introduced on Nov. 1 throughout a live-streamed celebration of the sport’s fifth anniversary that its star cell recreation Honor of Kings has obtained a mean day by day energetic customers (DAU) of 100 million, turning into the world’s first esport product reaching such a quantity of customers.
Constantly rating among the many prime cell video games, merchandise together with Honor of Kings and Tencent studio Lightspeed & Quantum backed PUBG Cell have grossed tens of millions and made their backer firm Tencent a dominant large within the gaming business.
Not solely armed with large names like Honor of Kings, PUBG Cell and League of Legends, Tencent has even proposed a merger between two esport livestreaming rivals Douyu and Huya to create a market value greater than $10 billion.
Honor of Kings, which is among the many first on this planet to supply technical options for recreation growth, together with body synchronization, optimization for cell networks, non-synchronous coloring, and body synchronization restoration after disconnection, serves an ever growing person base.
IP is one other route that the sport is heading in direction of. The product is geared toward market wants, together with toy fashions, clothes, college stationery, 3C merchandise, magnificence merchandise, and so forth. It has even declared a cooperation with luxurious model Burberry and created a brand new recreation pores and skin themed on Kungfu star Bruce Lee.
Additionally, the success of Honor of Kings lies partly in its debunk of gender stereotypes of the gaming business, as about 50% of its participant base are females, in response to knowledge from 2017.