Monday | April 12, 2021

Lego Ventures spins out Gentle Brick Studio to make digital studying video games

Certainly one of Lego‘s bricks has escaped. The Lego Group’s funding arm, Lego Ventures, has spun out a brand new recreation studio referred to as Light Brick Studio as an impartial firm.

The spinout is a first-ever such transfer for Lego, and it’s a bid to assist the startup discover the way forward for digital play exterior of the umbrella of Lego.

Lego Ventures is separate from the Lego Group, as a family-owned enterprise agency, and it invested $1 million into the studio as a part of its plan to look “beyond the brick,” Lego Ventures advertising head Rob Lowe stated in an interview with GamesBeat.

“This is the first time we have spun something out into an independent company,” Lowe stated. “We need to know what are the sides of the Lego Idea, exterior of the brick.”

Above: A father and son construct a sandcastle in Builder’s Journey.

Picture Credit score: Lego

Copenhagen, Denmark-based Gentle Brick Studio is headed by seasoned recreation builders Karsten Lund and Mads Prahm, who’ve labored collectively for a few a long time.

“We want to reach more platforms in the future,” stated Lund in an interview. “We want to start a new game for other platforms.”

As Gentle Brick Studio, they beforehand created the Apple Arcade title, Builder’s Journey, launched in December 2019 beneath the Lego banner. The one-player recreation took some time to conceptualize, however as soon as it was set, it took lower than a 12 months to complete, Lund stated. In Builder’s Journey, gamers needed to clear up spatial puzzles utilizing Lego bricks.

Now the studio shall be free to create and discover concepts underpinned by the Lego Concept whereas working with any exterior companions they select, and on any tasks that harness Lego’s give attention to studying and creativity.

Above: Karsten Lund (proper) and Mads Prahm (inexperienced shirt) of Gentle Brick Studio

Picture Credit score: Gentle Brick Arcade

Requested if the corporate will give attention to user-generated content material, Lund stated the main target now shall be on “lightly guided creativity.” He added, “Our previous game had no user-generated content. But that’s probably an area we will look at in the future.”

For Gentle Brick Studio, meaning taking a look at social play on different platforms, akin to digital video games. However Gentle Brick Studio doesn’t count on to make triple-A video games for consoles. That’s the area of companions akin to TT Video games, the Warner Bros. studio that makes Lego video video games beneath a license from The Lego Group.

Rob Lowe is head of marketing and value creation at Lego Ventures

Above: Rob Lowe is head of selling and worth creation at Lego Ventures.

Picture Credit score: Lego Ventures

Gentle Brick Studio has 12 workers, nevertheless it expects to develop sooner or later.

The spin-out permits Gentle Brick Studio to work with an array of gaming tasks and companions, together with the Lego Group itself. Lego Ventures itself is a enterprise capital arm of the Lego model, and it was based two years in the past. It focuses on startups in training and “digital play,” exploring the connections between creativity, studying, and play, Lowe stated.

Over the subsequent 10 years, Lego Ventures hopes to spend money on 50 to 70 corporations, Lowe stated.

Beforehand, Lego Ventures invested in Berlin-based Klang, which is making a massively multiplayer on-line house colony simulation referred to as Seed.

“Our investment goes beyond finding a new Roblox or Minecraft,” stated Lowe.

You’ll be able to’t solo safety

COVID-19 recreation safety report: Be taught the newest assault traits in gaming. Access here

About Author


Leave a Reply