E-commerce livestreaming has grew to become a phenomenon in China for the reason that outbreak of COVID-19. The preferred gross sales platforms resembling Taobao, Douyin, Kuaishou, all have their very own star reside streamers. Listed here are the most well liked e-commerce reside streamers from every platform in 2020.
Viya Huang is a livestream commerce queen in China. Viya was previously a singer after which opened her personal Taobao retailer promoting garments and signed as a mannequin for Taobao. Then in 2016, she was invited to be a “broadcaster” for Taobao Reside, a livestreaming channel launched by E-commerce large Alibaba in 2016. Now she has been livesteaming for 4 years with 35 million followers on Taobao Reside. Viya offered over $45 million value of products on Single’s Day in 2019, and on this yr’s first day of the 2020 11.11 World Procuring Pageant, pre-sales from Viya’s livetreaming reached nearly 3.87 billion yuan.
Li Jiaqi (aka Austin Li), generally known as the “King of Lipsticks”, is undoubtedly one of the best salesman of magnificence merchandise in China. He as soon as offered out 15,000 lipsticks in simply 5 minutes throughout a livestream on Taobao Reside, the place he now has round 34.7 million followers, 2nd solely to Viya. Li Jiaqi was once a store assistant at a cosmetics retailer, then in 2017 he began livestreaming. In 2019, he grew to become widespread as a social media influencer that just about everybody is aware of his catchphrase: “OMG, buy it!” Austin Li additionally set a Guinness report in 2018 for “the most lipstick applications to models in 30 seconds,” placing lipstick on 4 completely different fashions in simply 30 seconds. On the primary night time of the 2020 11.11 World Procuring Pageant, Li’s livestream attracted over 140 million viewers and offered 10 million items of products value 3.91 billion yuan.
Luo Yonghao is without doubt one of the high influencers on Douyin, China’s model of quick video platform TikTok. Throughout his first livestream on April 1, 2020, Luo generated 110 million yuan in gross sales, and garnered greater than 48 million views, which set a report on Douyin. In 2012, Luo Yonghao based smartphone model Smartisan Know-how, which is debt-ridden and was acquired by tech large ByteDance. As a serial founder, speaker and controversial web superstar in China, Luo rapidly gained a lot of followers since he registered on Douyin in March. Now he has greater than 14.3 million followers on the platform.
With greater than 61.1 million followers on the quick video app, Xinba is the gross sales king on Kuaishou. Xinba’s actual title is Xin Youzhi, who named himself after Simba (the Chinese language spelling is Xinba) from the Lion King. He has a powerful and dependable fan base primarily from lower-tier cities, which has contributed loads to his success in promoting every kind of merchandise. On June 16, Xinba co-hosted with Chinese language well-known actress Zhang Yuqi on Kuaishou’s one-day gross sales occasion and introduced in additional than 25 million views and 1.4 billion yuan in gross sales.