Chinese language smartphone producer Realme turns into the quickest rising model to succeed in the 50 million smartphone gross sales milestone in solely 9 months, in line with Counterpoint’s Q3 2020 smartphone cargo report.
Along with the gross sales milestone, Realme recorded quarterly shipments of 14.8 million, turning into the world’s fastest-growing model in Q3 with 132% quarterly progress, surpassing analysts’ expectations.
Realme’s success and powerful momentum is essentially piggybacked onto younger customers internationally, which make up the majority of its buyer base.
“Realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines and some other Southeast Asian countries”, mentioned Counterpoint Analysis Analyst Abhilash Kumar.
Realme goals to promote merchandise with an inexpensive worth, premium efficiency and classy design that resonate with younger customers. Along with its capacity to supply a clean digital buying expertise and after-sales providers, Realme has emerged as probably the most resilient model throughout and after the pandemic, Kumar mentioned.
“At Realme, we live out our philosophy of daring to leap into the forefront of innovation, design and product value, which is something young people can identify with,” Realme’s CEO Sky Li mentioned.
As a younger firm, Realme has gained 5 prime worldwide design awards and collaborated with world-class designers on its merchandise by means of the Realme Design Studio. Realme has additionally led on technological innovation, as one of many first firms to characteristic the Snapdragon 865/765G processor and 64MP digital camera on a smartphone.
These improvements have enabled Realme to introduce 5G-enabled smartphones to younger customers, gaining worldwide recognition.
Similar to its younger clientele, Realme has proven eagerness and ambition in its world growth into 61 markets. In simply two years, Realme ranks seventh globally and among the many prime 5 manufacturers in additional than 13 world markets.
The corporate has expanded shortly to supply quite a lot of AI of Issues (AIoT) merchandise reminiscent of good audio, visible and way of life merchandise to enhance the more and more related digital world, which have shortly change into fashionable world wide. In India, Realme offered over 1 million particular person good audio units, rating first in market share in Q2 2020. Realme has launched over 50 AIoT merchandise in 2020 thus far, with plans to double that quantity in 2021.