Monday | April 12, 2021

Journey.com Group Helps Revive World Journey Business via “LIVE for Trip” Livestreaming Marketing campaign

China’s main on-line journey companies supplier Journey.com Group, on Oct. 28 held the “LIVE for Trip” marketing campaign as part of its “Travel On” initiative from Oct. 10, aiming to spice up the restoration of the worldwide journey trade which was severely effected by the Covid-19 pandemic.

James Liang, chairman and co-founder of Trip, hosted a particular 4-hour BOSS Dwell program on Oct. 28 to spherical off the day’s celebration of the group’s 21st anniversary. Main trade representatives and presenters additionally led the marketing campaign all through the big day.

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The corporate’s livestreaming marathon occasion on Oct. 28 generated a cumulative transaction quantity of $56 million in addition to attracted over 19.4 million viewers. Furthermore, as of Oct. 28, Journey.com Group’s livestreaming part, together with each BOSS Dwell and regional livestreams, created round $360 million in GMV, witnessing greater than 150 million viewers throughout the globe.

As a way to assist get better the gloomy tourism trade, Journey.com, as a web based journey company (OTA) large, provided clients over 2,500 journey merchandise, starting from lodges and flights to trip packages and vacationer attraction tickets. The LIVE for Journey marketing campaign lined greater than $150 million journey reductions and subsidies for each shoppers and model companions to take pleasure in throughout Journey.com’s platforms.

The golden week vacation in the beginning of October noticed the transaction volumes of short-haul resort bookings enhance by almost 60% year-on-year and the overall GMV of home lodges grew by as a lot as 300% in 4 days previous to the beginning of the vacation in comparison with the Might Day vacation this yr, exhibiting optimistic indicators for restoration.

LIVE for Journey collaborated with greater than 100 resort manufacturers, together with Accor, InterContinental, Shimao, Hyatt, and Shangri-La, presenting clients with reductions, amongst which high-end resort bookings have seen constant will increase throughout the tourism restoration because of the firm’s focus on this space to supply clients high reductions on luxurious resort manufacturers.

Locations within the livestreaming marketing campaign included not solely home ones but additionally worldwide decisions. Journey merchandise have been provided by Journey’s vacation spot companions resembling Japan, South Korea, Fiji, Queensland, Singapore, and lots of different international locations in virtually each continent internationally.

The Nasdaq-listed firm has additionally invested greater than $150 million within the journey trade to bolster tourism, introducing COVID-tailored merchandise for purchasers to journey throughout this distinctive time.

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