Pinduoduo, the second-largest e-commerce platform in China, introduced that it’ll cooperate with a provincial satellite tv for pc TV station to host the upcoming Double 11 Tremendous Night time Gala.
Hunan TV, a widely-watched TV station well-known for its leisure reveals, will co-host the gala with Pinduoduo on the night of Nov. 10.
The theme of the gala is “Boosting Consumer Confidence.” In the course of the gala, coupons price 1 billion yuan will likely be given out to customers via on-line and offline interactions, in addition to different forms of interactive actions.
What’s extra, quite a few celebrities will be a part of the gala to supply customers with good performances and buying coupons.
Chen Qiu, vp of Pinduoduo, stated the Double 11 Tremendous Night time Gala is a vital a part of Pinduoduo’s Double 11 promotion and represents the platform’s perspective in direction of this consumer-oriented occasion.
“During the Double 11 Shopping Festival, all the discounts offered by Pinduoduo will be presented in the simplest way,” Chen stated. “What they see is the best price.”
Throughout this 12 months’s Double 11, Pinduoduo will proceed to cooperate with main manufacturers to deliver the preferred and most in demand merchandise to its practically 700 million customers on the platform.
Within the meantime, the platform will proceed to advertise “10 Billion Subsidy Program” in all main classes. Because the starting of this 12 months, standard merchandise such because the iPhone, Estee Lauder skincare merchandise, Dyson hair dryers, amongst others, have usually been among the many program’s top-selling rankings.
Established in 2015, Pinduoduo’s enterprise is anchored by the dual pillars of providing customers value-for-money merchandise and a enjoyable, interactive buying expertise. The platform goals to supply a digital bazaar the place patrons browse and discover a full spectrum of merchandise whereas interacting with each other, in response to Pinduoduo.