Monday | April 12, 2021

Pinduoduo’s New Model Initiatives Upgraded, Facilitating Model Innovation with 5,000 Producers and Driving RMB 1 Trillion Gross sales

(Supply: Pinduoduo)

Pinduoduo introduced that it will improve its New model Initiatives on Thursday.

The New Model Initiative, launched on the finish of 2018, goals to assist the expansion of China’s small, medium and micro manufacturing enterprises, in keeping with Pinduoduo.

SEE ALSO: Pinduoduo’s Consumer-to-Manufacturer Model Helps Brands Domestic Sales During Pandemic

Chen Qiu, vp of Pinduoduo, mentioned the aim of this initiative improve is to additional help Chinese language manufacturing enterprises in “embracing new consumption, creating new brands and realizing new intelligent manufacturing.”

Chen Qiu, vp of Pinduoduo, launched the “New Brand Initiatives 2.0” (Photograph by An Shun)

The upgraded initiative will enhance efforts to help new manufacturers in 4 features:

  • It is going to enhance the help vary. From 2021 to 2025, Pinduoduo goals to help 100 industrial belts, order 100,000 new model merchandise, and drive 1 trillion gross sales.
  • Pinduoduo goals to broaden companions. From prime OEM enterprises to high-quality manufacturing enterprises all throughout China, with the quantity rising from 1,000 to 5,000.
  • Extra sources ought to be invested. Some prime app sources resembling 10 billion subsidies can be included to offer custom-made model promotion packages for enterprises.
  • Pinduoduo needs to innovate the cooperation mode. From serving to OEM firms to incubate their very own manufacturers, the mode can be upgraded to 4 fashions, together with OEM firms’ personal model cultivation, well-known model sub-branding, new and cutting-edge model help, and the rebuilding of previous home manufacturers.

All through the previous yr and a half, over 1,500 enterprises have participated within the initiative, with a cumulative order quantity of 460 million orders. The common each day gross sales quantity of custom-made items within the third quarter of this yr exceeded 2 million, pushed by sturdy home demand put up Covid-19 and the nation’s emphasis on twin circulation.

“The formation of enterprise brands can promote the linkage between upstream and downstream industries, and therefore form an entire industrial chain with enterprise brands as the core,” mentioned Zhang Chunyu, a researcher on the Chinese language Academy of Social Sciences, who believes the upgraded New Model Initiatives will drive up the general regional financial system.

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