Monday | April 12, 2021

BBC and Bilibili Signal New Content material and Manufacturing Deal to Carry Extra BBC to China

BBC Studios and Chinese language video platform Bilibili signed a brand new deal on Monday to generate extra China-inspired content material and convey extra BBC premium reveals to China.

Bilibili, one among China’s largest on-line leisure companies platforms, introduced a brand new multi-year strategic cooperation settlement with BBC Studios to reinforce the platform’s premium BBC Studios content material, taking their present partnership to a brand new stage by collaborating on BBC Studios-led productions.

As China-related tales change into more and more interesting to abroad markets, Chinese language customers additionally demand higher-quality and extra diversified content material. The Bilibili-BBC partnership is dedicated to growing higher content material for Chinese language audiences and exporting the premium Chinese language expertise overseas.

The strengthened union between the 2 video platforms will intensify the event of Chinese language tales and embrace extra Chinese language voices. A number of documentary applications about Chinese language cultures and historical past are in preparation for manufacturing.

Below the improved framework, Bilibili will change into a co-production accomplice in BBC Studios’ new factual titles in China, together with the forthcoming BBC Studios landmark collection The Inexperienced Planet and
The Mating Sport.

Bilibili may even have entry to extra BBC Studios drama and comedy titles by way of the partnership, together with unique VOD rights in China to BBC Studios’ new scripted fantasy present The Watch. Extra dramas and leisure reveals resembling BBC’s biggest hits Prime Gear and Physician Who will change into obtainable on Bilibili as scripted content material.

The 2 events may even double down on science productions, proven in BBC Studios Science Unit’s newly commissioned science collection, Odyssey into the Future, that includes Chinese language sci-fi writer Cixin Liu.

SEE ALSO: Bilibili Completes Strategic Investment in Huanxi Media with HK$513M Transaction Size

Documentary is among the hottest classes amongst Bilibili customers. Bilibili’s video library incorporates greater than 3,000 documentaries and it has produced and co-produced tons of of titles, round which the video platform has constructed up a singular content material ecosystem.

BBC Studios UK Manufacturing’s Managing Director Lisa Opie stated BBC Studios’ wonderful storytelling heritage, manufacturing craft and cutting-edge expertise may also help it play a major function in growing additional thrilling tales for Bilibili, which cater to the Chinese language market and in addition to the remainder of the world.

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