Chinese language social e-commerce platform Pinduoduo launched a brand new part referred to as “High-quality hometown products” in partnership with a latest field workplace hit film which options tales between individuals and their hometowns.
Throughout this 12 months’s Nationwide Day vacation, the film My Individuals, My Homeland grew to become a field workplace hit, incomes greater than 2.2 billion yuan.
In line with Di Lake, Vice President of Pinduoduo’s New Agricultural and Rural Analysis Institute, because of the film’s success, the passion of shoppers to assist high-quality merchandise from their hometowns has additionally been on the rise. Thus far, the variety of orders for merchandise within the new part has exceeded 100 million.
Pinduoduo’s house specialty orders exceed 100 million
The movie My Individuals, My Homeland made many shoppers inquisitive about Shaanxi, Guizhou, Zhejiang, Liaoning and different areas associated to the movie, mentioned Di Lake.
Because the official companion of the movie, Pinduoduo has arrange particular gross sales venues in Beijing, Tianjin, Hebei, Yunnan, Guichuan, Jiangsu, Zhejiang, Shanghai, northwest and japanese provinces respectively similar to the movie. By way of shows of attribute merchandise and large-scale subsidies, shoppers can expertise the profound modifications of hometown kinds.
In line with Pinduoduo, from Oct. 1 to Oct. 8, Beijing’s pastries and Hebei’s hawthorns had been among the many prime sellers within the Beijing, Tianjin and Hebei area part. Amongst them, the order quantity of Beijing’s pastry merchandise elevated by practically 70% year-on-year. Within the Jiangsu, Zhejiang and Shanghai area part, crabs and glutinous rice lotus root from Jiangsu, dried plum greens and water milled rice muffins in Zhejiang had been additionally fashionable.
Thus far, Pinduoduo’s product orders within the new part have exceeded 100 million. Market insiders mentioned this new part permits shoppers to shortly and simply seek for their native meals and in addition helps farmers earn more cash.
New strategies for on-line sale of agricultural merchandise
In his open letter on the fifth anniversary of Pinduoduo, Chen Lei, CEO of Pinduoduo, identified that the corporate would proceed to speculate closely within the discipline of agriculture.
Pinduoduo has been exploring new paths and modes for on-line gross sales of agricultural merchandise. It has initiated a number of modern strategies similar to consumption poverty alleviation reside broadcasts and cloud farmland to understand the efficient provide of agricultural merchandise from farm to desk.
Knowledge reveals that the commerce quantity of Pinduoduo’s agricultural merchandise reached 136.4 billion yuan in 2019, and is predicted to exceed 250 billion yuan in 2020.